Pix continues to set new benchmarks in payments. With over 6 billion transactions in March 2025, Pix volume is 2.5X that of credit cards in Brazil.
While Pix supports all use cases, there has been a shift in adoption and growth rates over time. When Pix launched in Nov 2020, person to person (P2P) transactions drove over 80% of Pix payments. Starting around mid-2022 through much of 2024, person to business (P2B) transactions were the fastest growing use case. In March, business to business transactions grew faster than both P2B and P2P, albeit from a much smaller base.
QR Codes are key to Pix growth as they are the primary mechanism for consumers to pay businesses. Payment QR Codes are so commonplace in Brazil that they are included on all types of invoices - from the Brazilian government, local utilities, cell phone companies and many many more. Even popular U.S. brands enable Brazilian consumers to pay instantly at checkout online and in-person by scanning a QR Code - just a few examples include Amazon, McDonald's and Burger King.
In this whitepaper, you'll learn:
Pix instant payments trends and data
Exciting new developments scheduled for 2025
Matera's take on Pix trends and what it means for the U.S.
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